ROLETeam Lead & Senior Interactive Designer

Spring 2014

Spearheaded the reskin of, which increased mobile sales by 23.6%

  • influenced stakeholders and led discussions to partner with Happy Cog Design Studio
  • improved site navigation, checkout process and overall user experience
  • collaborated with team to construct a design system built on best practices
  • tracked customer journeys through analytics and feedback

Happy Cog Mobile Updates

  • Pattern Library – a style and design system
  • New header and footer
  • Restructured navigation including faceted navigation
  • Redesigned product page
  • Redesigned checkout