ROLETeam Lead & Senior Interactive Designer

Spring 2014

Spearheaded the reskin of, which increased desktop sales by 12.7%

  • influenced stakeholders and led discussions to partner with Happy Cog Design Studio
  • improved site navigation, checkout process and overall user experience
  • collaborated with team to construct a design system built on best practices
  • tracked customer journeys through analytics and feedback

Happy Cog Desktop Updates

  • Pattern Library
  • Restructured navigation
  • Redesigned checkout